+380 98 393 72 54
Practicing digital marketer

Kuzmenko Konstantin
Practicing digital marketer

I help business owners and their teams implement targeted and contextual advertising on a professional level - without dependence on agencies and chaotic launches

My specialization is Meta Ads and Google Ads: from strategy development to system management of advertising accounts

100+

of completed projects

20 million

UAH of the general budget

3+

years of experience

90%

satisfied customers

Formats of work

Thanks to these work formats, you can get:
Understanding how advertising really makes a profit
Setting up and optimizing advertising campaigns for your business
Training an owner or employee to work with advertising
Proper structure of the advertising account and analytics
Budget control and return on investment (ROAS) growth
01

I will launch an advertisement that brings applications and sales from the very first month

Setting up and launching turnkey advertising.

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02

Manage and optimize advertising campaigns

I increase the number of clients and reduce the cost of an application. Continuous optimization for profit growth

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03

Audit and scale advertising

I will find where you are losing money and show you how to fix it. I will bring advertising to a stable growth and scaling.

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Cosmetics and pharmaceuticals

The result.
  • ROAS growth by 10-15% monthly
  • Increase in total income by 10-15% per month
  • Reaching a turnover of more than UAH 1 million through Google Ads
Objective.
For projects in the cosmetics and pharmaceuticals niche, we implemented a comprehensive optimization of advertising campaigns with a focus on increasing profitability.
Solution.
The growth was driven by the expansion of semantics, improvement of product feeds, and effective use of automated campaigns.

Retail

The result.
  • ROAS growth by 3-7% monthly
  • Similar growth in total advertising revenue
  • Scaling up turnover to UAH 250 million through Google Ads
Objective.
The main focus was on optimizing the account structure, reallocating the budget, and improving the quality of data for training algorithms.
Solution.
In the process of optimizing advertising campaigns for the retail project, we managed to achieve a stable increase in efficiency without a significant increase in the budget

Solar panels

Lead Generation - Energy and RES (Ukraine)
The result.
  • 300+ leads per month
  • Cost per lead (CPL): 3,06$
  • Daily budget: 25$
Objective.
Generating a steady stream of applications for the installation of solar panels within a limited budget in the Ukrainian market.
Solution.
Customized lead generation funnel through Meta Ads. Optimization of target audience and creatives to reduce the cost of conversion with a fixed daily budget.

Repair of the roof

Lead Generation - Construction services (Ukraine)
The result.
  • 150+ leads per month
  • Price per lead (CPL): 5.0$
  • Daily budget: 25$
Objective.
Customized lead generation funnel through Meta Ads. Optimization of target audience and creatives to reduce the cost of conversion with a fixed daily budget.
Solution.
Customized Meta Ads campaigns and divided audiences: new customers / retargeting / lookalikes

Dietary supplements

E-commerce - Health and Beauty (UK)
The result.
  • ROAS growth from <1 to 4+
  • Income: £80,000 per month
  • Scaling the budget up to £20,000
Objective.
Unprofitable advertising with an ROAS of less than one. It was necessary to reach payback and significantly scale sales in the UK market.
Solution.
Complete rebuilding of the strategy across two traffic channels. Optimization of the sales funnel and work with the client's LTV, which allowed us to increase revenue tenfold over the year.

Food for camping

E-commerce - Outdoor goods (UK)
The result.
  • ROAS growth from 2-3 to >6
  • Increase in income from 15,000 to 40,000
Objective.
The existing advertising was working with mediocre efficiency. The goal was to double profitability and significantly increase sales.
Solution.
Deep audience segmentation and work with product feeds. Optimization of campaigns based on the value of conversions, which led to an increase in net profit.

Pajamas

E-commerce - Clothing and accessories (Ukraine)
The result.
  • ROAS growth from <2 to 4.5
  • Increase in income from UAH 150,000 to UAH 700,000+
Objective.
The low return on advertising did not allow the business to grow. It was necessary to reach an ROAS of more than 4 and increase turnover.
Solution.
Implementation of dynamic retargeting and scaling of successful product categories in Meta Ads. Optimization of creatives for seasonal demand.

My principle of work

"Not just 'run ads' but build a managed system where every action is based on numbers and analytics!"
  • Extensive experience working with various business niches: e-commerce and lead gen projects
  • Work with clients of all sizes: from startups to large national corporations
  • Expertise in setting up and optimizing Meta Ads, Google Ads and GA4/GTM analytics
  • Focus on results: increase sales, reduce CPL and control the budget
If you need a contractor, expert, and mentor, let's discuss your project

Cooperation packages

Basic

For businesses that want to build stable advertising with a limited budget

  • Professional consultation
  • Creating an effective strategy
  • Setting up and running ads to choose from: 1 platform (Meta Ads, Google Ads, Tik Tok Ads, Linkedin Ads, Telegram Ads)
  • Campaign optimization
  • 5-7 banner creatives per month

Advanced

For businesses that want to build stable advertising on multiple platforms

  • Professional consultation
  • Creating an effective strategy
  • Setting up and launching ads to choose from: 2-3 platforms (Meta Ads, Google Ads, Tik Tok Ads, Linkedin Ads, Telegram Ads)
  • Campaign optimization
  • 10-12 banner creatives per month
  • 1 professional video

Profi

For businesses that want to build stable turnkey advertising

  • Professional consultation
  • Creating an effective strategy
  • Setting up and launching ads to choose from: 2-3 platforms (Meta Ads, Google Ads, Tik Tok Ads, Linkedin Ads, Telegram Ads)
  • Campaign optimization
  • 15-20 banner creatives per month
  • 2 professional videos
  • Website development* (the cost of website development is calculated separately)

Free consultation

    Frequently asked questions

    How long does it take for an ad to start generating applications?

    As a rule, the first results appear within 3-7 days after the launch, but stable indicators are formed in 2-4 weeks.

    Do I need to involve an agency after your training/configuration?

    My goal is to give you or your team full autonomy. I transfer not just a customized account, but a system and knowledge. You will understand every indicator and be able to systematically manage your advertising on your own, without depending on external contractors and without spending extra money on agency commissions.

    What is the minimum budget required to start?

    There is no universal figure, but we always start from the value of your goals. At the strategy stage, we will calculate a test budget that will allow us to get the first data without the risk of "draining" a large amount. My methodology is based on gradual scaling of only those relationships that are already bringing results.

    How can I be sure of the result?

    Advertising is always a test of hypotheses, but I work as a practitioner. We don't just "run ads," we build a funnel: from analyzing competitors to tracking conversions. You get transparent reporting, where you see not just "reach" but a specific number of requests and their cost.

    Do you need a website or can you do without it?

    You can run ads without a website (for example, on lead forms), but a website usually generates higher quality applications and scales better.